ISet forth below is the text of a post that I put to the SiteSell (a web hosting company) forum, followed by the response of SiteSell Owner Ken Evoy:
My strategy is not one that many others are likely to pursue. But there are lots of possible variations both of the SiteSell way and of my way and of lots of other ways. David at the Cornhole site often talks about going for a small number of high-interest visitors rather than a large number of medium-interest visitors. I think that can be a good strategy for some niches. There are lots of other possibilities.
I understand why the conventional SiteSell approach had such appeal once upon a time. Google really ranked sites that followed the system well. The trouble (in my view!) is that not so long a time ago there was no Google. Google itself lacks a long history in which it determined for sure how rankings should be done. So ranking rules remain highly fluid rules. There is no one system that can be sure to work for a long time. It’s possible that three years from now Google will switch back to its old way of doing things. It’s possible that it will follow some entirely new path. It’s possible that some entirely new entity will replace Google. We don’t know.
Given that we don’t know, it is my belief that there are numerous possible paths for smart people to follow. That’s scary. If there is no one way sure to work, then there is a lot of risk attached to this site-building business. I think that there’s a lot of risk and that we all need to accept that going in. It would be fair to say that some strategies are less risky than others. And it would make sense to indicate to people what those strategies are. But given the riskiness of the entire endeavor, I think it is a mistake to believe that there is one strategy that is superior for all one-person-shop site builders.
[quote]I set up lots of pages that have no good keywords attached to them.[/b]
Yes, that’s the way folks should evolve. Much like golf, you should stop thinking of the mechanics of the swing at some point and just swing.
Many SBIers, once they are trained and the site is starting to flesh out, relax and are ready to just add great subject matter regardless of keyword.
You don’t need to be in your “ahead of the market” situation to do that, Rob.
But I don’t think we ever actually suggest that, Rob, so it’s a good point to add a point that, as you get used to the process, just relax and go with the flow of delivering a great user experience.
It’s possible to slavishly follow the AG “too much.” I can see that many would also NOT think to just “relax and swing.” You can’t break your site by delivering unique content. I think of it this way…
Demand is what people THINK of searching for (i.e., you follow their lead). NOT to build pages about Anguilla villas, Anguilla hotels, etc., would be foolish for a fairly tight niche like Anguilla. But adding articles about folks who have weekend in-house open kitchens (something she’s working on) is the type of unique and original information that pop people’s eyes once they are on your site.
Naturally, you’ll include the page in your zine, feed and FB post, reinforcing your reputation as a provider of information to follow.
We’ll build this concept up and add it to the Action Guide….
If you think your readers would enjoy it even if it’s not in the MKL, do it. It’s not so much about longtail search (although you’ll get a bit of that) as it is about the bigger concepts mentioned above.
We’ll add that. Thanks very much for bringing it up!