I’ve posted Entry #248 to my weekly Valuation-Informed Indexing column at the Value Walk site. It’s called Research and Marketing Get Mixed Together in the Investing Realm.
Juicy Excerpt: It’s dangerous to mix marketing and research. Marketers tell people what they want to hear to make a sale. Researchers tell people what is to help them learn about a subject. Marketing appeals to the emotions. Research is objective; it makes its appeal to logic. Millions of investors think they are hearing research-based claims when they listen to investment analysts when in reality they are being sold something. Those people will not be happy when the next price crash causes a large portion of their live savings to disappear. They will not appreciate the little joke that has been played on them.