An earlier blog entry described the background of some recent e-mail correspondence between Michael Kitces and I on safe withdrawal rates (SWRs). Set forth below is the text of an e-mail that Michael sent my way on August 27.
Rob,
To me, wider readership is all about using the media for public awareness (thus my work with bot Financial Planning magazine and BusinessWeek to get my newsletter’s research results out to other professionals and the general public, respectively). I don’t know how else you reach such wide audiences.
I still intend to do more research in this area, and hope that I will be able to put my research forth in a way that can also generate some media interest to get the word out.
Beyond that, I think a lot of it is what you’re already doing – have web materials up, sharing your thoughts and views, engaging in conversations with others and growing via word of mouth.
If there are other deep secret techniques (aside from spending lots of marketing dollars), I don’t know about them. 🙂
With warm regards,
Michael
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