Set forth below is the text of excerpts of an e-mail sent to me by Ken Evoy, owner of the SiteSell.com web hosting company, on April 16, 2004:
I can see you’re excited about potential business in this!
First, thanks for jumping in with those posts. They’ve been excellent!!
I believe, like you, that there is an opportunity here.
Not in stock investing, there’s just too much out there.
ETFs provide thinner air, but still pretty competitive.
Focusing on showing folks how to allocate resources optimally is not a bad (free) place to start. Lots of room for great discussions and folks should be able to establish strong passive portfolios just doing that.
I think, though, that the bigger business opportunity goes beyond that..
With investing, it could/should be possible to provide “the answers” to the test. And, with some low-level understanding of the why and how, to deliver ONE “active” approach that works (perhaps do-able to various levels of risk or areas — Europe, USA, Canada).
It needs differentiating and fleshing out, but when I have an idea for anything, I don’t push it until I see the idea sticking and growing by itself, while I find out more info that confirms the need/viability.
We’d need to establish a one-year track record, something that I’ll be doing when I actually start investing (there were times when that horizon got farther and farther away, but now getting closer).
In a nutshell…
I’m toying with the idea of this being a new product. It depends on where I end up at.
We’d need an academic to help with what I’ve been doing, and to stress-test what I’ve been doing.
And we’d need one person, perhaps you(?), to drive content and marketing, to be “the guy.”
The actual concept needs to find its unique niche — that should reveal itself over the next couple of months.
Thanks again for all that you’ve contributed!
All the best,