Set forth below is the text of an e-mail that I sent on January 11, 2010, to Justin Fox, the author of The Myth of the Rational Market:
Justin:
My name is Rob Bennett. I write the “A Rich Life” blog (http://arichlife.passionsaving.com). I am a big fan of your work and recently wrote a Google Knol (“Why Buy-and-Hold Investing Can Never Work”) which briefly refers to you. After finishing it, I thought that I should write you to let you know about it and to share my thoughts with you about one issue on which we do not agree (your belief that Buy-and-Hold makes sense even if the market is not efficient).
Here is a link to the Knol:
http://knol.google.com/k/rob-bennett/why-buy-and-hold-investing-can-never/1y5zzbysw7pgd/1
In the event that you have any reactions to it, I would be thrilled to hear them.
I do not agree with you that there is no way for investors to reliably beat the market even in the event that the market is not efficient. I believe that the confusion on this point stems from the history of the learning process we have gone through on these issues. There is not one possible explanation for why short-term timing does no work. There are two. The academics jumped to the conclusion that the explanation is that the market is setting the price of stocks properly. Another perfectly satisfactory explanation is that the market is entirely NON-efficient in the short term and BECOMES efficient only over time (after the passage of perhaps 10 years of time or so). If this is the explanation (I believe it is), Buy-and-Hold is the worst of all possible strategies and it IS possible for informed investors to beat the market reliably.
If market prices are set primarily by emotion in the short-term but are efficient in the long term, stock prices are always in the process of moving in the direction of fair value. This means that there is great danger in following a Buy-and-Hold strategy at times of extreme overvaluation (such as we saw for the entire time-period from 1996 through 2008). Here is a link to a calculator at my web site (“The Stock-Return Predictor”) that uses a regression analysis of the historical stock-return data to reveal the most likely 10-year return starting from all possible valuation levels:
http://www.passionsaving.com/stock-valuation.html
Please look at the most likely annualized 10-year return that applied in 1982 — 15 percent real. Now consider the most likely annualized 10-year return that applied in 2000 — a negative 1 percent real. An 80 percent stock allocation makes sense when the likely long-term return is 15 percent. A 20 percent stock allocation makes sense when the likely long-term return is a negative 1 percent. There is no one stock allocation that makes sense in both sets of circumstances. Buy-and-Hold can never work for the long-term investor. The risk profile for stocks changes with changes in the valuation level. An investor following a Buy-and-Hold strategy is letting his risk level change dramatically over time. This does not make sense.
Other calculators at the site (“The Investor’s Scenario Surfer” and “The Investment Strategy Tester”) permit investors to determine how much of an edge they gain by being willing to adjust their stock allocations in response to big changes in valuation levels (I called this strategy “Valuation-Informed Indexing”). The short answer is that investors doing this can realistically expect to be able to retire five years sooner than Buy-and-Holders. It often takes several years for Valuation-Informed Indexers to gain an edge. But the odds are extremely strong (about 90 percent) that eventually they will. Once they do, the magic of compounding kicks in to make their long-term portfolio values much, much higher than what could be achieved with a Buy-and-Hold strategy.
The beauty of indexing is that it permits the investor to reap the market return without having to study the prospects of the underlying companies. All that an investor needs to know to invest effectively is essentially “cooked in” to the market price, making it unnecessary for investors to even follow economic developments There is one big exception to this general rule, however. Overvaluation and undervaluation are never “cooked in” to the market price By definition, the market cannot price in the extent to which it has failed to properly price itself. For indexing to work, investors must incorporate an adjustment for the effect of valuations to determine a true market price and then invest in the improperly priced market to the extent appropriate given the extent of the overvaluation or undervaluation that applies (a lower stock allocation than normal is appropriate at times of overvaluation and a higher stock allocation than normal is appropriate at times of undervaluation).
Imagine what would happen tools like The Stock-Return Predictor were widely publicized. The Predictor teaches investors an amazing lesson — each price change greater than the price change justified by the economic realities (that’s been a price increase of 6.5 percent real per year throughout the history of the U.S. market) has both a positive and a negative element to it. Overvaluation increases an investor’s portfolio size, which is a positive, but it also diminishes the likely long-term return, which is a negative. The net effect is a wash. The rational response by investors to overvaluation is to lower their stock allocations (because the likely long-term return has dropped). A lowering of stock allocations brings valuations back down to reasonable levels. The market price is self-correcting!
The question we should be asking ourselves is — Why did the market price not self-correct from 1996 through 2008? I think that the answer is that most investors are not able to gain access to the information they need to invest rationally. I have written about these ideas at numerous discussion boards and blogs over the past eight years and have consistently experienced intensely abusive posting by large numbers of Buy-and-Holders. Trying to believe that price does not matter (an idea at odds with common sense) makes investors insanely defensive. The result is that an antipathy to learning the realities of stock investing develops. Investors go to great efforts NOT to know how to invest rationally and effectively. At some point, the problem grows so great that the market is forced to correct itself through a crash.
If investors were encouraged at every step of the way NOT to follow Buy-and-Hold strategies but instead to keep their risk levels roughly constant (by adjusting their stock allocations in response to big price swings), this emotionalism would never become a problem, stocks would never become overvalued (the market would self-correct so that the P/E10 level would always remain somewhere near fair value), and we would eliminate the risk of stock crashes (and the economic crises that follow from them).
I would love to hear any reactions if you care to share any.
In any event, I wish you the best of luck in your future endeavors. Perhaps we will meet up on a blog at some point and be able to engage in some back and forth re these matters. Thanks much for listening to these thoughts.


Buy-and-Hold is the worst of all possible strategies and it IS possible for informed investors to beat the market reliably.
What percentage of investors do you think would be able “to beat the market reliably”?
It’s a number close to 100 percent, Evidence.
What percentage of investors do you think it is that is able to take price into consideration when buying a car?
Some do it better than others, to be sure. Not every investor is going to beat the market to the same extent if we permit honest posing on the flaws in the Buy-and-Hold Model. But just about anybody who can figure out what needs to be done to earn enough money to have some to invest can understand that stocks offer a better deal when prices are reasonable than they do when prices are at insanely dangerous levels.
As with all life endeavors, some are going to learn the game better than others. But as with all life endeavors, there is zero benefit in any of them thinking that it might be okay not to even try to beat the market when the market is priced to provide long-term negative returns.
To not even try to beat the market when the market is priced to provide long-term negative returns is insanity. I think it is fair to say that there would not be one investor alive thinking that it is not necessary to try to beat the market in those circumstances if it were not for the hundred of millions that The Stock-Selling Industry has directed to the promotion of Buy-and-Hold Investing.
Full truth be told, I don’t think that stock prices could ever again go to insanely dangerous levels if we permitted honest posting. If we permitted honest posting, the market could function effectively again. That would mean that stocks would always be priced at reasonable levels. In those circumstances, stocks would offer good returns at all times and there would be no need for anyone to try to beat it.
It’s the Ban on Honest Posting that has caused the market to malfunction. And the Ban on Honest Posting is needed only because the “experts” in The Stock Selling Industry have not been willing to say the three magic words “I” and “Was” and “Wrong” for the first 30 years after the academic research showed that the chances of Buy-and-Hold ever working in the real world are precisely zero.
I oppose the Ban on Honest Posting, Evidence. I see it as a Lose/Lose/Lose/Lose/Lose. I see it as a lose even for The Stock Selling Industry in the long run.
Rob
It’s a number close to 100 percent, Evidence.
Do you plan on travelling back to the real world from Lake Wobegon any time soon Rob?
It is of course impossible for close to 100 percent of investors to beat the market reliably, because close to 100 percent of investors are the market.
If we are permitted to discuss how to invest rationally, we all end up ahead, Evidence. It is a win/win/win/win/win. No losers.
Yes, we are the market. That is precisely the point. Since we are the market, we should want the market to price stocks properly. That obviously can never happen so long as we ignore price when buying stock, right? But what if we begin paying attention to price when setting our allocations? What if we all reject Buy-and-Hold?
Then the market prices stocks properly and we all get higher returns at lower risk. Rational markets beat irrational markets. The rejection of Buy-and-Hold (Emotional Investing) puts us all ahead.
You are thinking of the market as a static thing. You are thinking of investing as a Zero Sum Game. It is not that. Rational is better than irrational. Leaving Buy-and-Hold behind is a win/win/win/win/win.
Another way of saying it is that there is no benefit in taking all price discipline out of the market. Markets without price discipline cannot function. To take price discipline out of the market (to encourage Buy-and-Hold Investing) is a lose/lose/lose/lose/lose. It leaves us all poorer because it causes such dramatic misallocations of resources.
Rob
It is impossible for close to 100% of investors to beat the market. I think you are the first person I have ever come across who doesn’t understand that.
And of course lower risk would lead to lower return as pretty much everything William Bernstein has written explains. You simply choose not to understand it (or pretend to)
Thanks for sharing your thoughts and for doing so in a civil and reasoned way, Evidence. You have provided some helpful balance to the discussion.
Rob