But we are wrong to adopt this attitude. If you are a few months away from retirement and you plan to go to a zero stock allocation on the day you retire, it makes sense to think of yourself as an owner/seller of stocks. However, if you’re like most of us, you will be buying stocks for many years to come (that’s true even of a good number of retirees). For so long as you are buying stocks, you should be looking at things from the standpoint of a buyer. Buyers prefer low prices, not high prices. The logical thing is for most stock investors to root for low prices.